Diabetes is a major cause of blindness, kidney failure, heart attacks, stroke and lower limb amputation.
With the aim of creating awareness about the prevention and management of diabetes, the Beat Diabetes initiative was launched in 2009 in the UAE as part of the Landmark Group's Corporate Social Responsibility. Since its launch, the initiative has engaged over 120,000 participants across the GCC in various activities and awareness sessions....
Beat Diabetes advocates diabetes prevention and management by following three simple steps – Eat Healthy, Get Active and Take the Test. Through year-round activations, including the annual event, testing camps, fundraising activities and SuperKidz activations, the initiative has touched the lives of millions. Over the past twelve years, the initiative has expanded to – Bahrain, Kuwait, Oman, Qatar, and Saudi Arabia – resulting in over 120,000 participants and media campaigns that reached over 30 million members of our communities.
Through the Beat Diabetes programme, the Landmark Group contributes to regional and international efforts to realising SDG 3 concerning Health and Wellbeing.
Win our thirteenth year, Beat Diabetes initiative will partner for the 9th consecutive year with the Al Jalila Foundation to raise funds to support diabetes research and healthcare in the UAE. A global not-for-profit organization, Al Jalila Foundation was established by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, to support medical education, research, and treatment in the UAE....
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