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Lyrics for Life Concert Reinforces Awareness for Diabetes in the UAE

: 29 Mar 2010

International Dance Group from South Africa perform at Concert

Landmark Group, one of the largest retail conglomerates in the Middle East, organized an exclusive concert aimed at reinforcing awareness and education for diabetes in the UAE. The event tagged 'Lahan Al Hayat' (Lyrics for Life), is part of Landmark Group's continued effort to spread awareness of diabetes through it's 'Beat Diabetes' campaign.

'Beat Diabetes' campaign was launched as a CSR initiative in November 2009. Over 4000 people from all over the UAE took part in a walkathon organized to commemorate the 2009 World Diabetes Day.

Lahan Al Hayat concert was kicked off with a short film on diabetes and its impact around the world. Thereafter, it was a celebration of culture and humanity through dance and music performed by FUSION, an international dance group from South Africa. A medley of dance, songs and soulful instrument was used to chronicle the story of humanity's inner will to grow and expand around the world - from Africa to the Far East and India, Middle East, Europe, and the Americas. The entire performance delivered a diabetes themed message.

Commenting on 'Beat Diabetes' campaign, Renuka Jagtiani, Director, Landmark Group said: "About one in four people in the UAE today are living with diabetes; this is alarming. Our commitment to the cause of diabetes is a long-term initiative and we hope to make a difference in every community we operate in."

"Diabetes has no permanent cure, but it can be managed or prevented if susceptibility is established early. Awareness and education are crucial for people to prevent or manage the condition; we all have a role to play in the fight against diabetes," Renuka added.

In attendance at the event were key figures from the retail, financial and property sectors in the UAE, all of whom came to support the call to action against the alarming incidence of diabetes globally. The evening also served as a fund raiser for the UAE Red Crescent Society. The UAE Red Crescent serves as a ray of hope to the country, tirelessly & unconditionally supporting the needy.

About Landmark Group Founded in 1973 with a single store in Bahrain, the Landmark Group has successfully grown into one of the largest and most successful retail organizations in the Middle East and India. An international, diversified retail conglomerate that encourages entrepreneurship to consistently deliver exceptional value, the Group operates over 900 stores encompassing over thirteen million square feet across Middle East, India, Egypt, Turkey, Yemen and Pakistan (franchise operation). Landmark Group employs more than 31,000 employees and provides a value-driven product range for the family through its core retail concepts: Centrepoint, Babyshop, Shoe Mart, Splash, Lifestyle, Beautybay, Iconic, Home Centre, Q Home Décor, Max, Shoexpress, E-Max and Landmark International, which includes franchise international brands such as New Look, Reiss, Aftershock and Koton. Besides retail, the Group has also diversified in the leisure, food and hospitality segments with Fun City, Gourmet Station, Spaces, Citymax Hotels and Foodmark, the restaurant division which includes franchise brands like Mango Tree, The Meat Company, Carluccio's, La Gaufrette, Bazerkan and Ushna. The Group recently opened 21 stores and 3 restaurants at the Mirdif City Centre in Dubai, encompassing a retail area of over 300,000 sq. ft.

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