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Landmark Group flags off its virtual edition of 2020 ‘Beat Diabetes’ initiative

Dubai-UAE: 25 Nov 2020

  • Acclaimed 12th annual flagship CSR campaign comprises ‘Take the Pledge’ initiative, urges communities to maintain healthy lifestyle
  • Group rolls out activations to raise regional awareness of diabetes, support residents in their journey to better health

    Landmark Group, the region’s leading retail and hospitality conglomerate, today announced that it has flagged off the annual Beat Diabetes initiative virtually.


    In the absence of the physical Beat Diabetes Walk that takes place every year, Landmark Group’s Beat Diabetes initiative in 2020 runs online via the ‘Take the Pledge’ campaign, that aims to continue raising awareness about the condition and inspiring communities to lead a healthier lifestyle through promoting three main pillars – Eat Healthy, Get Active and Take the Test.


    As a part of ‘Take the Pledge’ initiative, the Group is calling out to communities across the region to make a commitment towards the three pillars of diabetes management – Get Active by clocking 10,000 steps a day , Eat Healthy by reducing sugars and processed foods, and monitor blood sugar and pressure levels by Taking the Test.


    Speaking on the significance of the initiative this year, Renuka Jagtiani, Chairwoman and CEO of Landmark Group, said: “Each year, we have seen thousands of participants coming together to raise awareness about the condition through our Beat Diabetes initiative. This year too, we are pleased to continue strengthening the initiative, in its virtual format to give our communities the opportunity to come together and take the pledge for good health - no matter where they are,and collectively raise Diabetes awareness. We encourage people across the region to join us in the commitment towards a healthy lifestyle by taking on the pledge to clock 10,000 steps a day, reduce the consumption of sugars and processed food, and monitor blood sugar pressure levels regularly – three simple steps that go a long way in controlling diabetes.


    The Beat Diabetes initiative will also continue to work with our longstanding partner Dubai Sports Council, to further advance the fitness and health focus of the region.”


    According to statistics from the International Diabetes Federation (IDF), 55 million adults suffer from the condition across the MENA region. This figure is estimated to double by 2045. Given the rising prevalence of diabetes in the region, owing to poor lifestyle habits of a large segment of the population, there is an urgent need to encourage healthy living. Furthermore, in the context of the complications that diabetic patients face from the coronavirus, it is vital for them to follow a healthy diet and exercise regime.


    The Group is also collaborating with Emirates Diabetes Society to offer expert tips on managing diabetes effectively.


    In a bid to combat the increasing incidence of diabetes in the region, Landmark Group has rolled out various activations to help residents get started on their journey to better health.


    Take the Pledge: Communities across the region can visit or Landmark Group’s social media platforms to ‘Take the Pledge’ to make a conscious effort and commitment to better health. All registered participants will enter a draw for a chance to win prizes at the end of the campaign.


    Get Tested: One of the key objectives of the Beat Diabetes initiative is to enhance awareness and encourage the community to routinely get tested for blood sugar and learn about the associated risks of the condition.


    Towards this, Landmark Group is working with leading healthcare partner, Aster Clinics, to conduct free blood glucose tests from November 26th – November 28th at Oasis Mall, Dubai.


    According to IDF, of the 34 million people affected by diabetes in the MENA region, nearly 50 per cent were undiagnosed, and therefore, at considerable risk of diabetes complications and poor health outcomes.


    Support the Cause: Landmark Group will also be raising funds across its extensive network of brand outlets in the GCC region in support of Al Jalila Foundation, a global not-for-profit organisation established by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. All proceeds from the fund-raising initiative will be contributed to Al Jalila Foundation towards diabetes research, awareness and care. Since 2014, the Group has raised over AED3 million that has contributed to funding 15 research studies.


    To stay updated on the Beat Diabetes initiative, and related activities, please follow the Beat Diabetes social media handles:


  • Facebook 
  • Instagram - @beat.diabetes

About Landmark Group


Founded in 1973 in Bahrain, the Landmark Group has successfully grown into one of the largest and most successful retail organisations in the Middle East and India. An international, diversified retail and hospitality conglomerate that encourages entrepreneurship to consistently deliver exceptional value, the Group operates over 2,100 outlets encompassing over 30 million square feet across the Middle East, North Africa, India and South East Asia.


Landmark Group has a strong workforce of over 55,000 employees and provides a value-driven product range for the family through its retail concepts: Centrepoint, Babyshop, Splash, SHOEMART, Lifestyle, Max, Shoexpress, Home Centre, Home Box, Emax and UAE’s first food discounter, VIVA. In addition to the brands developed in-house, the Group also holds the franchise rights for some of the world's leading fashion and footwear brands in the countries where it operates.


The Group brands ensure the delivery of a seamless shopping experience to customers through a keen focus on their e-commerce and omni-channel capabilities

The Group has also diversified in the leisure, food and hospitality with Landmark Leisure, Citymax Hotels, Fitness First and Foodmark, the restaurant division, which operates the Group's own and franchise food outlets.


As a high-volume retailer, Landmark Group operates the MENA region’s largest privately-owned logistics and distribution hub. The company has now advanced to offer 3PL Logistics services with the launch its fully-automated Mega Distribution Centre at JAFZA, Dubai under the brand name of Omega Logistics.

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