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Landmark Arabia’s Beat Diabetes Walk sees Saudi residents come together to raise awareness on diabetes

Jeddah-Saudi Arabia: 24 Nov 2019

Building on its efforts to raise awareness of diabetes in the region, Landmark Arabia, the Saudi arm of Landmark Group held its flagship CSR initiative, the Beat Diabetes Walk in Jeddah. Saudi residents and citizens came together to participate in the three-kilometre walkathon at Jeddah Corniche led by Renuka Jagtiani, Chairwoman and CEO, Landmark Group along with leaders of Landmark Arabia.

According to the International Diabetes Federation (IDF), Saudi Arabia has almost four million adults living with diabetes and ranks among the ten countries in the world with the highest prevalence of the condition. Sedentary lifestyle, unhealthy dietary patterns and low physical activity are known to be major risk factors leading to diabetes that is a growing concern in the Middle East.

The Landmark Group started the Beat Diabetes initiative in 2009 with an aim to encourage the community to lead a healthier and more active lifestyle and drive awareness about the prevention and management of diabetes.

Renuka Jagtiani, Chairwoman and CEO of Landmark Group, said: “It is great to see the people of Saudi Arabia join us in our efforts to raise awareness about diabetes through the Beat Diabetes Walk. People living with diabetes can take measures to significantly reduce its impact on their overall health through easy lifestyle changes.

She added: “Today, we have taken a crucial step towards a healthier Saudi Arabia. We hope this inspires families to take action by monitoring their blood glucose levels regularly, choosing healthier foods and embracing an active lifestyle.”

All registered participants received a complimentary walkathon kit, comprising a Beat Diabetes T-shirt and cap. In addition, residents had the opportunity to have their blood glucose levels checked for free at the blood testing kiosks set up at the venue that also hosted fun-filled activities for families, including a children’s corner featuring free fitness and sports activities.

Landmark Arabia – Beat Diabetes Initiative

Diabetes currently affects over 366 million people worldwide and is growing at an alarming rate. According to the World Health Organization, Saudi Arabia ranks the second highest in the Middle East and seventh in the world for diabetes prevalence.

Landmark Arabia, the Saudi arm of Landmark Group, launched the Beat Diabetes initiative with the aim of raising awareness about the causes, effects and dangers of the condition. As part of its ongoing efforts to promote a healthy and active lifestyle among children in Saudi Arabia, the company also introduced the SuperKidz initiative in 2018, featuring superhero characters Super Sam and Super Sara.

About Landmark Arabia

Landmark Arabia, the Saudi arm of Landmark Group, Middle East’s leading retail and hospitality conglomerate, was launched in the Kingdom of Saudi Arabia in 1994. Since its inception, the Group and its brands have created exceptional value for communities across the region, with its presence in GCC and India.

Landmark Arabia’s retail offerings include more than 10 homegrown brands such as Centrepoint, Babyshop, Shoe Mart, Lifestyle, Splash, Max, Home Centre, Home Box, Shoexpress, and hospitality brands like Fitness First - all of which are household names in Saudi Arabia. The company also owns three Oasis Malls in the Kingdom. Along with own brands, Landmark Arabia also franchises international brands such as Carpisa and Nandos among other global brands in the region.

Landmark Arabia currently operates over 650 stores spanning more than 9 million sq ft of retail space and employs over 10,300 staff members, with over 6,800 Saudi employees.

The Group is proud of having one of the largest loyalty programs in the Kingdom with over 4 million active Shukran members in Saudi Arabia.

 

For further information, please contact:

 

Anushka Kadam

APCO Worldwide

Direct +9714 361 5435

Switchboard +9714 361 3333

Mobile: +971 55 6264870

Email: akadam@apcoworldwide.com

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